Our Mission
Empowering restaurants to expand their off-premises and catering operations through smarter strategy, stronger education, and better technology.
A Proven Framework
Having a clear strategy driven by a proven framework is what your brand needs to succeed inside and outside your walls. Learn how to invest and operationalize at the unit level. A clear framework to help direct your business matters more than ever before.
The 5 Stages is a holistic, resource-based approach to change.
The 12 Areas of Investment target specifically how to pivot your resources to push your growth.
Finally, the 109 Key Performance Indicators benchmark the current state of your off premises programs to help guide you along the path.
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Meet Our Team
Erle Dardick
Senior partner
Erle Dardick is an entrepreneur and business leader with a passion for revolutionizing the foodservice industry. As the founder and CEO of MonkeyMedia Software, he has been at the forefront of driving innovation and technology solutions for restaurant operators.
Terry Matthews
Managing partner
Terry brings over 15 years of experience
in the off-premises restaurant space. Based in Vancouver, BC, he specializes
in restaurant technology, strategy,
and education.
RaVae Beck
head of education, training, and certifications
RaVae is an experienced designer, bringing a passion for adult motivation and change management strategies. She holds a master's degree in education and has achieved impressive results in the restaurant L&D space.
Jason E. Brooks
Head of strategy
Operations leader, public speaker, and author, Jason brings over 15 years of experience in the off-premises restaurant space. He specializes in honing operations performance management and leadership development.
Crystina Clauson
head of technology
Crystina is an experienced restaurant leader with a proven track record of driving cross-functional teams to deliver successful outcomes. She is an expert in liaising between technical and non-technical teams, executing product roadmaps in restaurants, and improving workflows.
Gabriel Dardick
Director of content
Gabe's passion is connecting people and building a space where restaurant catering professionals can learn, share, and grow.